Alejandra M. Muñoz is the president of IRIS (International Resources for Insights and Solutions, LLC) a consulting company in the field of sensory and consumer sciences. Ms. Muñoz has worked with consumer products companies in the areas of foods, beverages, personal, household, health care and paper products, both nationally and internationally for over 25 years.

Ms. Muñoz has published extensively, is the main author of the book Sensory Evaluation in Quality Control, co-author of the book Viewpoints and controversies in Sensory Science and Consumer Product Testing, the editor of the ASTM manuals Relating consumer, descriptive and laboratory data to better understand consumer response, and co-editor of the ASTM manual International Consumer Product Testing Across Cultures and Countries. Through her publications, lectures in many public and in-house short courses, and presentations at conferences she is an influential key contributor in the continuing education of professionals in the area of sensory and consumer sciences.

She is an active member of the ASTM Committee E18 on Sensory Evaluation and has chaired several Task Groups. Currently she is the co-chairperson of the subcommittee on Personal Care and Household evaluations. She is also a professional member of the Institute of Food Technologists.

Ms. Muñoz has a M.Sc. degree in Food Science with emphasis in Sensory Science from the University of California, Davis (USA) having completed research studies with Dr. Rose Marie Pangborn, and a B.Sc. degree in Food Engineering from the Universidad de las Americas (Mexico).