International - Cross-Cultural Consultation

IRIS with its international reputation and experience has helped its clients meet international/global objectives, e.g.:

Global sensory/consumer programs and research

..... Successful transfer of clients’ domestic sensory/consumer knowledge and methods to international affiliates
  Global standardization of sensory approaches, lexicons and references

 

 

Development of successful products in Latin America

..... Study of Latin American cultures, and consumer wants and needs
  Successful product development guidance through effective cross cultural research in Latin America


Other global and cross-cultural consumer research projects

..... Study of global trends, consumer needs and wants, and product lexicons
  Global product quality monitoring
  Effective cross cultural consumer research studies