Lexicon/Methods Training for Non Sensory Professionals

“The ability to describe the company’s sensory properties among technical and business professionals is the key to effective product cuttings/bench appraisals and other internal communication"
  A. Muñoz


Do you need to acquaint your managers, researchers/product developers or marketing/market research professionals with:

  the sensory attributes/lexicons of your company’s products?
..... sensory/consumer methods and their applications?
  data interpretation approaches?



Have IRIS help you design workshops to address these and other needs.