"With a clear understanding of how products look, taste (or smell) and feel like, relevant and successful product technical and business decisions are made”
	A. Muñoz

	APPLICATION OF DESCRIPTIVE/ SENSORY DESCRIPTIVE PANEL INFORMATION:
	IRIS, knowledgeable and highly experienced in flavor, texture, appearance, odor/fragrance, skinfeel and handfeel properties, helps its clients:

.......		screen products and prototypes based on sensory properties
		interpret consumer data using sensory descriptive data
		gather products’ descriptive qualitative and quantitative profiles (e.g., flavor, texture, fragrance, appearance, skinfeel)
		generate product category or product specific descriptive lexicons/vocabulary
		learn and apply sensory lexicons

	DESCRIPTIVE PROGRAMS/ TRAINING SENSORY DESCRIPTIVE PANELS: ESTABLISHMENT/ OR IMPROVEMENT
	IRIS with its extensive experience and global reputation in sensory descriptive analysis and descriptive panel training, designs, implements, and/or improves best-in-class descriptive programs, by:

.......		screening and training technical/Profile based sensory descriptive panels
.......		designing relevant descriptive panel exercises or complete descriptive panel training programs
		training descriptive panel leaders
		reviewing, improving or establishment qualitative or quantitative descriptive product references
		screening and training R&D descriptive, QC and other sensory attribute panels
		assessing descriptive panel performance and sensory descriptive data
		monitoring and calibrating sensory descriptive panels
		auditing existing descriptive programs or descriptive panels