IRIS combines its business savvy and technical expertise in sensory and consumer methods, experimental design, statistics and sensory consulting to effectively:

		select/screen test products and/or variables
		design the most technically sound and cost effective test and research approaches
		manage/supervise the research/test execution
.....		analyze and interpret data
		extract relevant information to answer technical and business questions

Methodologies and Sensory Consulting:

		Discrimination and descriptive tests
.....		Qualitative consumer tests: traditional (focus groups; one-on-ones) and innovative (observational, projective)
		Quantitative consumer tests (CLTs and HUTs)

Examples of projects:

		Drivers of liking		Insights and understanding of consumer language
.....		Optimization		Claim support
		Category appraisals