Challenges In Sensory/Consumer Testing Of Personal Care Products

Workshop: Challenges In Sensory/Consumer Testing Of Personal Care Products

This 3 day workshop is designed for professionals working for companies, manufacturers of hair, skin, and oral care, beauty, bath and other personal care products.

Prerequisite (recommended): Have taken a basic course in sensory evaluation and/or have worked in a sensory/consumer insights group, testing personal care products.

A few of the topics/issues addressed are:

 

Sensory and consumer testing methods used in the personal care industry. What is developed/published?

 

Challenging dimensions/issues affecting testing and research approaches of personal care products; e.g., fragrance and other issues

 

Timing and planning involved in testing personal care products. Challenges and issues: People, nature of product, and product use.

 

Which discrimination tests are appropriate for personal care products?

 

Descriptive analysis for personal care products. Screening issues to consider. Universal and product specific panels in the evaluation of personal care products. General descriptive panel training discussions and issues in the assessment of product appearance, fragrance, and feel/tactile properties.

 

The unique world of consumer testing of personal care products:

 

The product. Effect of intrinsic product dimensions on the selection of a testing approach

 

The participants. General recruitment specs and other unique recruitment product usage criteria

 

The testing approach. Who is the evaluator? Where and under which context should the product be assessed? What consumer information do innovative qualitative research techniques unveil?

 

Issues related to consumer vocabulary. How do consumers describe personal care products? Issues on questionnaire design

 

The interaction with other professionals on business, product and testing issues of personal care products; e.g., interaction with marketing/market researchers, formulators, perfumers, suppliers.

These and other relevant topics will be addressed in this unique 3 day workshop.

Instructors: Alejandra Muñoz (IRIS) and Joseph Lavin (L’Oreal)

 

Course participants are responsible for their own hotel accommodations.

The announcement of the selected hotel will be made 6-8 weeks prior to the course. All preferred hotels used for IRIS courses are within 10-15 miles from Newark Liberty International Airport (NJ). Therefore, this is the preferred airport to fly into.

2010 – to be determined

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