Workshop: Advanced Descriptive Analysis

This 3 day course is designed for experienced panel leaders or administrators from all consumer product industries. Ideal for professionals who wish to

		discuss challenging issues encountered with an established panel and advanced descriptive analysis topics, and
		improve their current descriptive programs and/or practices.

Prerequisite: Have trained a descriptive panel or have managed a descriptive program

A few of the topics/issues addressed are:

		Descriptive project flow. Discussion of all the steps from team meetings to panel feedback. Are you effectively completing each step?
		Issues involved in tackling new products and new product dimensions by an established descriptive panel
		Adding panelists to the existing panel pool. Issues and recommended practices
		Challenging panel issues: experienced panel’s group dynamics, panel feedback, motivation and maintenance, and complex panel scenarios
		Strengths and weaknesses of different descriptive lexicons
		Application of descriptive analysis beyond R&D. How to benefit other projects, groups and interaction within and outside your company (clients or suppliers).

These and other relevant topics will be addressed in this intensive 3 day workshop.

Instructor: Alejandra Muñoz

IRIS holds a block of rooms at the hotel for participants until four weeks prior to the course, at a discounted rate. Participants are asked to make their own reservations, and cost of hotel room is not included in the course fee.

May 18th -20th, 2010

To request a registration form and/or more details on this and other courses,
click here

or call (908) 789 0961